B2B marketing is a tough beast to tame. The lengthy sales cycle means there are so many points where you can lose a lead. When that happens, it feels like all that effort was wasted — and telling yourself at least you learned something is a consolation prize. You try again, with a different approach, but that doesn’t work. Nor the next one.
The major theme for HubSpot and CEO Brian Halligan’s keynote at INBOUND 2018 was the idea of “retiring the funnel.” Instead, he urged marketers to create a marketing flywheel. Wait, what?
People resist change. If you’re on the front line of sales, you’re probably familiar with this.
Here at Flawless Inbound, we’re passionate about using modern marketing techniques to deliver exponential growth to businesses ready to succeed. It takes a great CRM to enable this which is why we use HubSpot.
What’s the point of customer service? A cost centre with the sole goal of getting the customer off the line as quickly as possible?
Hopefully, you’ve got your Inbound Marketing engine chugging along, bringing you leads that convert into customers. As you’ve built this, adding blog articles, developing personas, and measuring your efforts, you’ve probably started wondering, “exactly how specific can targeting go?”