Digital transformation is an ongoing trend sweeping established companies as they become more attuned to what technology offers. If you’re shuffling after the striking B2B marketing change that’s allowed adopters to drive growth, the competitive market won’t wait for you to catch up.
It’s a good sign that you’re researching CRM software: it means you’re paying attention to what’s happening in the world of sales. With customers able to research anything they like online, in their own time, without talking to a salesperson first, the game has changed.
There’s no question that B2B marketing has become increasingly complex and sophisticated. To keep up with it all, today’s top marketers have also become more complex and sophisticated. They possess a wide range of skills that blur the lines between marketing, product, brand, sales, and analytics.
A brand is an Important foundation to any company, whether it is B2B or B2C interactions. It should be able to catch the attention of your potential customers at first glance. If the colours, typography or the complimentary elements, like photos or shapes, do not have relations to your potential clients, it can create a disconnect in the conversion process. This raises the question:
Did you know most website developers and designers recommend redesigning your website every one to two years? Seems like not a lot of time, but it’s true. As the web environment rapidly grows and changes, so do the behaviours and preferences of its users. That means if you want to keep up with the people who use your website (and trust us, you do) you’ll need to change your website design frequently.