Did you know most website developers and designers recommend redesigning your website every one to two years as one of their growth strategies? Seems like not a lot of time, but it’s true. As the web environment rapidly grows and changes, so do the behaviours and preferences of its users. That means if you want to keep up with the people who use your website (and trust us, you do) you’ll need to change your website design frequently.
It looks like we’ve reached the end of our Power of SEO blog series. If you have been keeping up with the series we hope you’ve been able to learn a little something about what it takes to create a successful SEO strategy for your website. If you haven’t had a chance to read the other blogs in the series, you can do so on our blog page, starting with the first one here.
Did you know that how easy your website is to use can affect your SEO and your website's ranking on the search engine results page? Search engines strive to provide their users with the best possible results, not only content-wise, but in terms of usability as well. This is particularly relevant in the age of mobile devices like smartphones and tablets. So, if you want to improve website SEO, chances are you’ll need to improve website usability as well.
By now we all know that content marketing goes hand in hand with inbound marketing and is a major component of any successful inbound marketing strategy. The popularity of, and the requirement for, content marketing for B2B organizations is growing at a substantial rate.
So you’ve figured out how to start optimizing your website for search engines. What else can you do to improve SEO? Off-page SEO tactics are a good place to start. Off-page SEO (sometimes called off-site SEO) means taking actions outside, or off, of your own website to improve that site’s ranking on a search engine results page. Off-page SEO for small businesses and off-page SEO for B2B organizations can be particularly difficult. But, there are a few different ways you can improve off-page SEO for your site:
Despite all of great resources out there about improving your Search Engine Optimization (SEO), there are a lot of myths floating around too. Believing in these myths can cause a company or organization to make some serious SEO mistakes and get their site penalized by the search engine.