You’ve created your Facebook page, your Twitter account, and your LinkedIn profile.So, time to flood those channels with all that awesome content you have and all those sweet deals you’re pushing, right?
When you work with a partner for your social media, the truth is: there are things they can't do.
So, you want to do some B2B social media? Before you even get started, it’s well worth your time to give some deep thought to what you’re doing, what you’re trying to accomplish, and what you need to do to get there — rather than just diving in, writing up fifty posts, and watching them go nowhere.
Here’s the thing about social media: the vast majority of people are not there to find a new engineering company. They’re there for fun, to keep up with friends, the news — perhaps even industry news — and in many cases, expecting to see content that interests them.
I’m not saying that Microsoft Excel is a bad piece of software. Far from it. I love Excel. A ton of good things start their lives as Excel spreadsheets. It’s a fast, convenient way of recording, sharing, and analyzing data in nice, easily editable chunks.
If you’re in the B2B world, you know how long it can take to win a contract.