When we meet with our clients, on our very first onboarding call, they always say one thing.
Sales is one of those professions that’s been around forever — or at least as long as people have sold things. Which might as well be forever.
I would like to share with you a process that we are applying at Flawless inbound and also for our clients. But before I go in to more detail, let’s agree on one thing:
There’s no question that B2B marketing has become increasingly complex and sophisticated. To keep up with it all, today’s top marketers have also become more complex and sophisticated. They possess a wide range of skills that blur the lines between marketing, product, brand, sales, and analytics.