As you may know by now, here at Flawless Inbound we love to geek out on Marketing technology and Strategy that focus 100% on B2B organizations.
It’s January, and we’re all back at the office. Eventually, someone is going to want to know what you’re doing this year to get more leads into your funnel.
As CEO, depending upon the results of the trailing 11 months at your company, you may be choosing to enjoy that extra glass of spiked eggnog at the company Christmas party or channeling your inner Scrooge with the furrowed brow of regret.
As you already know by now, at Flawless Inbound we never sleep.
My team and I are always researching new innovation, proven B2B Marketing frameworks, and technology platforms for our customers across the globe.
Have you been challenged to build a strategic foundation for your Sales and Marketing operations in 2018?
People conflate business strategy with the aggregation of tactical plans. Studies show a big problem with strategic planning processes is that the resulting ‘strategy’ is a bland compilation of capital budgets that, in turn, are a compilation (not integration) of separate functional initiatives.