The major theme for HubSpot and CEO Brian Halligan’s keynote at INBOUND 2018 was the idea of “retiring the funnel.” Instead, he urged marketers to create a marketing flywheel. Wait, what?
I would like to share with you a process that we are applying at Flawless inbound and also for our clients. But before I go in to more detail, let’s agree on one thing:
There’s no question that B2B marketing has become increasingly complex and sophisticated. To keep up with it all, today’s top marketers have also become more complex and sophisticated. They possess a wide range of skills that blur the lines between marketing, product, brand, sales, and analytics.
It’s January, and we’re all back at the office. Eventually, someone is going to want to know what you’re doing this year to get more leads into your funnel.
As CEO, depending upon the results of the trailing 11 months of data driven marketing at your company, you may be choosing to enjoy that extra glass of spiked eggnog at the company Christmas party or channeling your inner Scrooge with the furrowed brow of regret.