Years ago, marketing would use some form of broad-reach advertising to create awareness. The internet has changed this process drastically.
Because the way we interact with information has changed so much, old school marketing doesn’t work anymore.
What do I mean by old school?
I mean interruptive ads, spam emails, direct mail, cold calls and so on. These methods simply don’t work. When was the last time you sat through a commercial. Essentially, technology has made it easy to avoid advertising.
For this reason, marketing is no longer about force feeding advertising and sell, sell, selling. These days, in order to attract customers we need to focus on giving. We need to meet the needs of the changing marketplace by giving people information they want, need and love.
This is what inbound marketing is all about.
According to Hubspot, Inbound Marketing is a holistic, data-driven approach to marketing that attracts individuals to your brand and converts them into lasting customers.
It’s about attracting customers with well thought out, curated information.
It’s about creating exceptional content. Content they will love.
Whether it’s through blogging, interactive tools, visuals, landing pages, emails, social media, videos, podcasts, presentations, webinars or even ebooks, in the end, it’s all about the content.
By publishing the right content in the right place at the right time, your marketing becomes relevant, and helpful to your customers.
It’s marketing that attracts rather than interrupts or annoys.
By focusing on delighting our customers rather than selling, we change the game entirely. We become customer centric and we become connected.
With inbound fast becoming the most effective form of marketing, how are you positioned for success? Are your marketing dollars working for you, or could there be a more efficient way to use your money and allocate your resources?