Your website is your business' most critical marketing asset. But here's the problem...it's leaking traffic, leads and revenue right now.
As a marketing manager, or business owner, the number one question you need to ask whether or not you are getting found online.
Search Engine Optimization (SEO) is an absolute must-have to any website strategy, but it takes hard work and consistency when aiming for the top spot. Link building is a fantastic way to organically incease your SEO while simultaneously driving traffic, leads and ultimately sales.
Every website on the internet has the goal of reaching the #1 position in search engines but because there is only one top spot per keyword phrase, not everyone can make it. So what gets a first place ranking? Off-page search engine optimization (SEO) is the most important factor to increasing your ranking results.
Off-Page SEO is about building inbound links, essentially getting other quality websites to link back to you. Search engines call this authority or “link juice.” The more inbound links you have, the more important your site must be, thus the higher you’ll rank.
Link building, when done right, isn’t easy since adding links to other websites is sometimes out of your control. Here are some tips to building inbound links:
Create high-quality, educational or entertaining content. If people like your content, they will naturally want to link to it.
Submit your website to online directories. This is an easy way to start.
Write guest posts for other blogs. This is a win-win for both parties. People will want extra (quality) content from others and in exchange, it’s a great way to build inbound links.
Researching link building opportunities with other websites, but always check the authority of the websites that you are trying to get links from. There are many tools online that allow you to check domain or page authority, including HubSpot’s link grader tool.
And don’t borrow, beg, barter, bribe or buy links.
For more key tips on how to improve your website, download this guide, on The 25 Ways to Drive Traffic, Leads & Sales to your website.
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- Essential SEO advice to increase traffic
- Important design tips to reduce bounce rates
- Content creation ideas for engaging visitors
- Best practices for converting traffic into leads