HubSpot’s Inbound 2015 was a marketing and sales event that took place from September 8 to 11 at the Boston Convention and Exhibition Center. It was designed to assist sales professionals, business owners, and executives expand their knowledge of inbound marketing through a mixture of presentations, training, workshops and collaboration sessions.Flawless Inbound was lucky enough to have our very own CEO and Founder, Saher Ghattas, receive an invitation to HubSpot’s internationally acclaimed Inbound 15 event this year. He traveled to Boston, Massachusetts to hone his already razor sharp inbound marketing skills, and to exchange knowledge with some of the top minds in this rapidly expanding and tremendously exciting field. In this blog series, we will discuss the highlights of Inbound 15, and share some of the more notable takeaways as well.
This year there were international speakers from a wide range of places around the world including:
Last year Inbound had over 10,000 people attend from around the globe with the total numbers for 2015 exceeding 14,000. Why the huge popularity of this particular event you ask? The simple answer: inbound marketing is now an international movement that has taken the masses by storm. There is just no better way that you can inspire, educate, and connect with your current and prospective customers.
People have changed the way that they consume information, research products, make purchases, and share their opinions and experiences. Customers are more in control than ever before, and traditional sales and marketing no longer have the effect that they once had. Yet for some reason many businesses continue to rely on the methods that they have used for over a decade.
Enter inbound marketing: “Inbound is about pulling people in by sharing relevant information, creating useful content, and generally being helpful.” (HubSpot).