Recently, the folks here at Flawless Inbound sat down with the Marketing and Communications Manager for a multi-million dollar Information Technology company.
We had the opportunity to ask him about the challenges that Marketing Managers for IT companies face today, his views on the Inbound Marketing methodology, and where he thinks the marketing field is headed next.
His insights are enlightening in a number of ways, but perhaps most importantly, they give us a first-hand account of the obstacles that are present in the modern world of digital marketing, and how solutions are being found through new approaches and systems. Please note that our interview subject has kept his identity anonymous in order to comply with his organization’s corporate policy.
I am a graduate from the University of Alberta, and hold an after degree from the University of Calgary. Once I had graduated from the U of C I began a career in the marketing field, and I’ve been in the industry since 2005 – so it’s been over ten years now.
I find that in marketing, success hinges a great deal upon your creativity, and the ability to channel that energy in the direction of where the market is heading. Also, staying up-to-date and current has naturally made me gravitate towards IT. I find that the success in my specific role is my ability to be fearless and getting involved in other business unit aspects. At the end of the day, everybody is a subject matter expert if you really want to be.
How does your everyday job differ from that of your colleagues, and what would you say are some of the things that you do that are important to the functioning of the business?
I feel that marketing and sales are both cross-discipline, and that every person in the company that learns what you do is a potential marketer and salesperson. At the very least, each and every employee should consider himself or herself a brand ambassador.
I also find that my ability to be fearless, and to get involved in many different aspects of business, has allowed me to succeed in my specific role. I believe that at the end of the day everybody has the potential to be a subject matter expert.