People resist change. If you’re on the front line of sales, you’re probably familiar with this.
Here at Flawless Inbound, we’re passionate about using modern marketing techniques to deliver exponential growth to businesses ready to succeed. It takes a great CRM to enable this which is why we use HubSpot.
What’s the point of customer service? A cost centre with the sole goal of getting the customer off the line as quickly as possible?
Hopefully, you’ve got your Inbound Marketing engine chugging along, bringing you leads that convert into customers. As you’ve built this, adding blog articles, developing personas, and measuring your efforts, you’ve probably started wondering, “exactly how specific can targeting go?”
If you’re in Sales, you’ve always got the sales goal looming. Success is measured in the number of sales you make, the money you’re bringing in, and your close rate.
We’ve explained how Sales, Marketing, and Customer Service are the crucial three revenue growth drivers in any company and why Sales and Marketing should align. A good lead process starts in marketing, gets handed off to sales, requires an excellent customer experience, and then the subject of continuous, relevant, helpful contact from each department as relevant.