Despite all of great resources out there about improving your Search Engine Optimization (SEO), there are a lot of myths floating around too. Believing in these myths can cause a company or organization to make some serious SEO mistakes and get their site penalized by the search engine.
There’s one thing that a SEO strategy would be nothing without: Keywords.
You can have the best buyer persona in the world, the most well designed website in the world, and the best-written content in the world, but none of it will mean much in the world of SEO without proper keyword usage. That’s why keywords are the first thing you should focus on if you want to improve your website’s SEO.
Search Engine Optimization (SEO) is a marketing strategy focused on growing visibility in organic (not paid) search engine results. In the past, it was mostly B2C organizations that needed to focus on SEO. But modern marketing world, SEO is incredibly important for all types of business, including B2B organizations. Businesses are now searching for solutions to problems in much the same as individual consumers. This is why understanding how people search is a vital first step to optimizing your SEO.
As you already know by now, at Flawless Inbound we never sleep.
My team and I are always researching new innovation, proven B2B Marketing frameworks, and technology platforms for our customers across the globe.
“A skeptic, I would ask for consistency first of all.”
-- Sylvia Plath, The Unabridged Journals of Sylvia Plath
Writing great content is part of the foundation of an inbound marketing strategy. It results in more traffic and more leads. No matter how much effort you put into your content, though, it will go largely unnoticed if it doesn't have an attractive blog title. Your interesting blog will be obscured by a boring title.