SEO isn’t just about ranking for keywords in search engines. Instead, SEO is about how you can optimize the chance your company or business will be found by your target personas for different search queries and on various sites throughout the search engine’s network.
So, you want to do some B2B social media? Before you even get started, it’s well worth your time to give some deep thought to what you’re doing, what you’re trying to accomplish, and what you need to do to get there — rather than just diving in, writing up fifty posts, and watching them go nowhere.
When you’re looking at CMS systems, it’s worth your time to consider all the options. After all, there’s a lot that can trip you up in your day-to-day usage — and if you pick the wrong one, you might find yourself stuck with it for some time.
Managed Service Providers often find it difficult to differentiate themselves in an increasingly competitive B2B field — and with the commodification of their services, they often struggle to attract fresh leads and generate enough new clients to support growth.
Product launches are exciting for B2B companies, but also daunting, because they can take you two ways. You could generate new revenue — but you might invite lot of comparison and criticism.
Here’s the thing about social media: the vast majority of people are not there to find a new engineering company. They’re there for fun, to keep up with friends, the news — perhaps even industry news — and in many cases, expecting to see content that interests them.