Ken LeBlanc is a busy man. As the Sales Director for a tech company, he's tasked with hitting huge sales targets—something he doesn't think may be possible at the rate his team is going. Afternoons are the worst for some reason. This point in the day seems to be when everything comes to a boil: marketing isn't communicating with sales (or vice versa), questions lead to problems, and nothing gets done. Slowly, he starts to see his sales targets fading in the distance.
At Flawless Inbound, we are very fortunate to have worked with many SaaS organizations, either for a three-month consulting period, or a full six months to a year service to help them in bootstrapping their sales and marketing engine.
Content is king, whether you are operating in the B2C or B2B planet. But what we have seen lately with some clients, is that they have adopted content marketing, but it’s not really working for them. Customers expect to find great content at their fingertips and they do not want lots of branding or promotions around them. Let’s all be honest here. You are not a Microsoft/Amazon/Google/Salesforce/SAP/Oracle.