A brand is an Important foundation to any company, whether it is B2B or B2C interactions. It should be able to catch the attention of your potential customers at first glance. If the colours, typography or the complimentary elements, like photos or shapes, do not have relations to your potential clients, it can create a disconnect in the conversion process. This raises the question:
It’s January, and we’re all back at the office. Eventually, someone is going to want to know what you’re doing this year to get more leads into your funnel.
As CEO, depending upon the results of the trailing 11 months at your company, you may be choosing to enjoy that extra glass of spiked eggnog at the company Christmas party or channeling your inner Scrooge with the furrowed brow of regret.
By now we all know that content marketing goes hand in hand with inbound marketing and is a major component of any successful inbound marketing strategy. The popularity of, and the requirement for, content marketing for B2B organizations is growing at a substantial rate.
There’s one thing that a SEO strategy would be nothing without: Keywords.
You can have the best buyer persona in the world, the most well designed website in the world, and the best-written content in the world, but none of it will mean much in the world of SEO without proper keyword usage. That’s why keywords are the first thing you should focus on if you want to improve your website’s SEO.
Search Engine Optimization (SEO) is a marketing strategy focused on growing visibility in organic (not paid) search engine results. In the past, it was mostly B2C organizations that needed to focus on SEO. But modern marketing world, SEO is incredibly important for all types of business, including B2B organizations. Businesses are now searching for solutions to problems in much the same as individual consumers. This is why understanding how people search is a vital first step to optimizing your SEO.