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The essentials of content marketing for a B2B Technology Organization

By now we all know that content marketing goes hand in hand with inbound marketing and is a major component of any successful inbound marketing strategy. The popularity of, and the requirement for, content marketing for B2B organizations is growing at a substantial rate.

In B2B Marketing Technology

The Power of SEO: Creating a Keyword Strategy that Works

There’s one thing that a SEO strategy would be nothing without: Keywords.

You can have the best buyer persona in the world, the most well designed website in the world, and the best-written content in the world, but none of it will mean much in the world of SEO without proper keyword usage. That’s why keywords are the first thing you should focus on if you want to improve your website’s SEO.

In B2B Marketing Technology

The Power of SEO: How do People Search?

Search Engine Optimization (SEO) is a marketing strategy focused on growing visibility in organic (not paid) search engine results. In the past, it was mostly B2C organizations that needed to focus on SEO. But modern marketing world, SEO is incredibly important for all types of business, including B2B organizations. Businesses are now searching for solutions to problems in much the same as individual consumers. This is why understanding how people search is a vital first step to optimizing your SEO. 

In B2B Marketing Technology