There’s no question that B2B marketing has become increasingly complex and sophisticated. To keep up with it all, today’s top marketers have also become more complex and sophisticated. They possess a wide range of skills that blur the lines between marketing, product, brand, sales, and analytics.
A brand is an Important foundation to any company, whether it is B2B or B2C interactions. It should be able to catch the attention of your potential customers at first glance. If the colours, typography or the complimentary elements, like photos or shapes, do not have relations to your potential clients, it can create a disconnect in the conversion process. This raises the question:
It’s January, and we’re all back at the office. Eventually, someone is going to want to know what you’re doing this year to get more leads into your funnel.
As CEO, depending upon the results of the trailing 11 months at your company, you may be choosing to enjoy that extra glass of spiked eggnog at the company Christmas party or channeling your inner Scrooge with the furrowed brow of regret.
By now we all know that content marketing goes hand in hand with inbound marketing and is a major component of any successful inbound marketing strategy. The popularity of, and the requirement for, content marketing for B2B organizations is growing at a substantial rate.