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Budget Planning for Growth-Driven Organizations — Part One

  • The pressures of operating a marketing department in fast-growing Canadian and US companies require a change in thinking (if you actually want to succeed and excel)
  • It’s not enough to just deliver the traditional materials and strategies the company’s expecting — you’ve got to innovate and deliver results
  • The answer? Undergo a marketing transformation and become a revenue-driven marketing department

Here’s your situation: you’re the CMO of a fast-growing B2B company. You’ve been tasked by the CEO — who’s under some big pressure to deliver 2x, 3x, maybe 10x growth — and the Board of Directors to develop a plan for the next 18 to 24 months.

In Marketing Enablement

Master the Three Pillars of B2B Marketing

  • Modern B2B marketing rests on three critical pillars — if you want it to be effective
  • The most successful companies develop a strong strategic marketing plan to nurture their leads and succeed
  • To truly excel, you must marry different departments and develop a self-reinforcing marketing flywheel

 

B2B Marketing Challenges

B2B marketing is a tough beast to tame. The lengthy sales cycle means there are so many points where you can lose a lead. When that happens, it feels like all that effort was wasted — and telling yourself at least you learned something is a consolation prize. You try again, with a different approach, but that doesn’t work. Nor the next one.

In Marketing Enablement

5 Key Points for Marketers on the Future of the HubSpot Platform

1) From the Marketing Funnel to Flywheel

The major theme for HubSpot and CEO Brian Halligan’s keynote at INBOUND 2018 was the idea of “retiring the funnel.” Instead, he urged marketers to create a marketing flywheel. Wait, what?

In Marketing Enablement