Marketing campaigns. Marketing content. Marketing budget. Marketing Data. Marketing Technology Stack. Marketing/sales handoff. Customer marketing. Revenue-Driven marketing. Account Based Marketing. Product Marketing. Advocate Marketing.
You’ve created your Facebook page, your Twitter account, and your LinkedIn profile.So, time to flood those channels with all that awesome content you have and all those sweet deals you’re pushing, right?
The role of Sales and Marketing in B2B sales has changed drastically over the past 10 – 15 years. It used to be Sales had 70% of the responsibility to educate, follow up, nurture a lead and make a sale. Now? It's 75% Marketing. So what's Marketing up to?
How we interact with the ads around us is changing. It has to when the whole world is constantly trying to sell us something. People tune out to ads all the time — especially when they aren’t speaking to them.
SEO isn’t just about ranking for keywords in search engines. Instead, SEO is about how you can optimize the chance your company or business will be found by your target personas for different search queries and on various sites throughout the search engine’s network.
Managed Service Providers often find it difficult to differentiate themselves in an increasingly competitive B2B field — and with the commodification of their services, they often struggle to attract fresh leads and generate enough new clients to support growth.