Do you still view Sales and Marketing as distinct silos with different goals and a linear relationship? Marketing finds leads, Sales qualifies these leads and turns them into customers?
Sure, that used to be the best approach. It served companies well for the last century. But as you’ve probably noticed, today’s customer is different. They’re researching their purchases long before they make them, and the amount of information available makes the traditional sales rep less important. It also makes traditional advertising less important.
Digital transformation is an ongoing trend sweeping established companies as they become more attuned to what technology offers. If you’re shuffling after the striking B2B marketing change that’s allowed adopters to drive growth, the competitive market won’t wait for you to catch up.
It’s a good sign that you’re researching CRM software: it means you’re paying attention to what’s happening in the world of sales. With customers able to research anything they like online, in their own time, without talking to a salesperson first, the game has changed.
A brand is an Important foundation to the inbound marketing of any company, whether it is B2B or B2C interactions. It should be able to catch the attention of your potential customers at first glance. If the colours, typography or the complimentary elements, like photos or shapes, do not have relations to your potential clients, it can create a disconnect in the conversion process. This raises the question:
Did you know most website developers and designers recommend redesigning your website every one to two years as one of their growth strategies? Seems like not a lot of time, but it’s true. As the web environment rapidly grows and changes, so do the behaviours and preferences of its users. That means if you want to keep up with the people who use your website (and trust us, you do) you’ll need to change your website design frequently.