Did you know most website developers and designers recommend redesigning your website every one to two years? Seems like not a lot of time, but it’s true. As the web environment rapidly grows and changes, so do the behaviours and preferences of its users. That means if you want to keep up with the people who use your website (and trust us, you do) you’ll need to change your website design frequently.
Is your website working for you? Or does it just look pretty? In this introduction to Growth Driven Design, we will review the framework that can transform your website into a living ambassador for your company. If you want to grow your site into your hardest working sales asset — efficient, continuous improvement is the key.
It’s January, and we’re all back at the office. Eventually, someone is going to want to know what you’re doing this year to get more leads into your funnel.
As CEO, depending upon the results of the trailing 11 months at your company, you may be choosing to enjoy that extra glass of spiked eggnog at the company Christmas party or channeling your inner Scrooge with the furrowed brow of regret.
Did you know that how easy your website is to use can affect your SEO and your website’s ranking on the search engine results page? Search engines strive to provide their users with the best possible results, not only content-wise, but in terms of usability as well. This is particularly relevant in the age of mobile devices like smartphones and tablets. So, if you want to improve website SEO, chances are you’ll need to improve website usability as well.
So you’ve figured out how to start optimizing your website for search engines. What else can you do to improve SEO? Off-page SEO tactics are a good place to start. Off-page SEO (sometimes called off-site SEO) means taking actions outside, or off, of your own website to improve that site’s ranking on a search engine results page. Off-page SEO for small businesses and off-page SEO for B2B organizations can be particularly difficult. But, there are a few different ways you can improve off-page SEO for your site: