This article isn’t pulling any punches. I’m putting my foot down with some simple facts and stating clearly that if a growth marketing strategy is not focused on improving either traffic or conversions — don’t do it. Period.
The quick definition: conversion rate optimization (CRO) is the process of testing various variables on your website in order to improve the rate of conversions.
Competition is all around us. It’s a challenge that content experts thrive on — but it sure does get hard.
I’m seeing plenty of traffic to my website, organic and paid, but no one’s actually converting to the lead stage. How do I increase the chances of somebody actually converting?
You’ve spent the money, you’ve got a HubSpot license, and you’re pretty good with software. So is your team. So, you oughta just be able to handle this yourself, right?
With today’s globalization and new technologies, customers and buyers use more channels than ever before. With over 75% of consumers doing their research online before contacting or visiting a business for a service or product, it’s imperative to have a good online presence (that means a good website and social media with SEO).