Account-Based Marketing (ABM) has become a big buzz word recently — especially since we've been able to digitally track and analyze solid metrics around customer interests and engagement. But ABM is more than just a buzz word - it's an actual solid marketing tool you can use to significantly grow your revenue. But with so many guides and strategies out there for ABM the question becomes: what's actually the best way to do it?
What does company culture mean to you? As the Founder/CEO of a SMB do have a clear understanding of what a good company culture is? Have you made the proponents and elements of your own business’ culture clear to all of your team members?
We’ve discussed how one of the central tenets of inbound marketing is to attract leads by providing genuinely useful and interesting information on your website – enter content marketing. Maybe you’ve started developing topic clusters for your blogs that address the awareness, consideration and decision stages of the buyer’s journey. Your social media game is on point, sharing both your own content, personal observations and related industry news. Perhaps you’ve cranked out an e-book or case study — and it’s getting some views.
Responsive websites rule the web now that so many people browse on their phone. With all the different screen sizes available (as well as accommodating traditional monitor laptop layouts), today’s website needs to look good no matter what its displaying on.
You have a revenue growth target. Maybe it’s for this year, maybe it’s for the next 3 years, or 5, or 10 — or maybe it’s a year-over-year target.
Whatever the case, as the CEO or Business Owner of a B2B, you’ve decided on a target for your organization’s revenue growth. So – now what?
Your marketing and sales dashboards need to display numbers that matter to you. Not just vanity metrics. This means reporting on your most requested MSP services, like managed cloud solutions, network assessments, or backup and disaster recovery.