Account-Based Marketing (ABM) has become a big buzz word recently — especially since we've been able to digitally track and analyze solid metrics around customer interests and engagement. But ABM is more than just a buzz word - it's an actual solid marketing tool you can use to significantly grow your revenue. But with so many guides and strategies out there for ABM the question becomes: what's actually the best way to do it?
Product launches are exciting for B2B companies, but also daunting, because they can take you two ways. You could generate new revenue — but you might invite lot of comparison and criticism.