Aakriti Bajekal

Aakriti Bajekal
Marketing Technology Manager

Recent Posts

5 Simple Ways Referral Programs Can Help Your B2B (& How to Implement Them)

Why Do You Need A Good Referral Program?

  1. Cost-efficiency

A referral program is easier and more cost-efficient than a traditional marketing campaign because it relies on the loyalty and satisfaction of existing customers. With a traditional marketing campaign, you need to invest time, resources, and money to get people to notice your business.
A referral program, on the other hand, is a simple and effective way to create awareness and build competitive presence: you rely on your existing customers – and most loyal fans (who already have a relationship with your brand) – to spread the word. They know how great your business is and will be happy to share their positive experiences – for free!

In B2B, Marketing and Sales strategies, Grow Your Business, Referral Program, Customer Advocacy Program

New Website SEO Checklist from Flawless Inbound

SEO stands for Search Engine Optimization, which is the ongoing process of optimizing your website to get organic (un-paid) traffic from the search engine results page in Google or Bing. To be successful at SEO, you should be making certain changes to your website design and content that makes your site more attractive to a search engine. The final goal is that search engines will display your website as a top result.

In Marketing Enablement, SEO, Digital Marketing, SEO specialist

Should You Use Shopify's HubSpot Integration as your Ecommerce Solution?

Shopify is a widely used ecommerce solution many companies trust to handle their online selling needs. And HubSpot is a powerful CRM tool that allows companies the ability to better serve their customers by managing communication and relationships.