We’ve discussed how one of the central tenets of inbound marketing is to attract leads by providing genuinely useful and interesting information on your website – enter content marketing. Maybe you’ve started developing topic clusters for your blogs that address the awareness, consideration and decision stages of the buyer’s journey. Your social media game is on point, sharing both your own content, personal observations and related industry news. Perhaps you’ve cranked out an e-book or case study — and it’s getting some views.
Anyone trying to grow a SaaS startup with limited resources knows it can be a huge challenge, especially if they’re trying to break into an established market. Consider that 77% of consumers research a brand before actually reaching out to them. But if you’re looking to build visibility and rapport, content marketing is one of the best ways to overcome some of the initial challenges you’ll face today:
Managed Service Providers often find it difficult to differentiate themselves in an increasingly competitive B2B field — and with the commodification of their services, they often struggle to attract fresh leads and generate enough new clients to support growth.