With today’s globalization and new technologies, customers and buyers use more channels than ever before. With over 75% of consumers doing their research online before contacting or visiting a business for a service or product, it’s imperative to have a good online presence (that means a good website and social media with SEO).
If you build it, they will come!
The role of Sales and Marketing in B2B sales has changed drastically over the past 10 – 15 years. It used to be Sales had 70% of the responsibility to educate, follow up, nurture a lead and make a sale. Now? It's 75% Marketing. So what's Marketing up to?