Erika Josephison

Erika Josephison
Account Manager

Recent Posts

5 Tips for Better Sales and Marketing Alignment

In the past, sales and marketing used to operate as two completely separate entities, with two completely separate goals, and two completely separate KPIs. Not anymore. These days, the alignment of sales and marketing teams in any B2B organization around shared goals, KPIs, and strategies is critical to the success of both departments.

In Marketing Enablement, Sales Enablement, B2B, Digital Marketing, Marketing and Sales strategies, marketing company, sales and marketing alignment

HubSpot Marketing Enablement: The First 5 Tools to Set Up on Your Portal

So you’ve purchased HubSpot Marketing Hub – now what? It’s time to start setting up all of your new tools. There are so many features included in all levels of the Marketing Hub and each one will help benefit your organization in a different way. But if you don’t have a HubSpot expert working in your business, it can be overwhelming to try implementing everything at once. It’s best practice to start with the most critical tools and features from there.

In Marketing Enablement, Marketing and Sales strategies, CRM

INBOUND 2019: 7 Important Takeaways from the Conference

In case you hadn’t heard about it, every year since 2012 HubSpot has hosted INBOUND, an interactive, educational conference for users, partners, and industry professionals that takes place in Boston, MA. This year, INBOUND played host to around 26,000 attendees and featured some big names on it’s keynote speaker list (we’re talking Elizabeth Gilbert, Chip and Joanna Gaines, Janelle Monae, Alexis Ohanian, Katie Couric, and more). Also this year – I was there!

In Marketing Enablement, B2B, Digital Marketing, Marketing Advice 2019, Marketing and Sales strategies, Grow Your Business, marketing company

5 Truths About Working with a Digital Marketing Agency.

So, you’re thinking about hiring a digital marketing agency? You probably wouldn’t be on our site reading this if you weren’t. Through your research, you’ve certainly read a lot about what a marketing company can do for you – but have you heard anything about what it’s actually like to work with one?

In Marketing Enablement, Digital Marketing, Marketing and Sales strategies, Hiring Marketing Department, Digital Marketing Company, marketing company, Hiring Digital Marketing

How Long Does SEO Take? Preparing to Grow Your Google Ranking in 2020.

As a marketing and sales agency partner, we get a lot of common How questions: “How long is SEO going to take?” “How long until I’m on the front page of Google?” We also get the dreaded Why questions: “Why is this SEO taking so long?” “Why am I not ranking number 1 yet?”

In Marketing Enablement, SEO, B2B, Digital Marketing, Marketing Advice 2019, Grow Your Business, SEO specialist

The First 3 Automated Emails You Need to Start Improving Conversion Rates

In the modern world of sales and marketing, if you have a website – you need automation. Simple as that. In particular, you need automated emails. There are a vast number of different automated emails you can set up for your company, including some hyper-personalized messages, complete with video and smart CTAs. But, we’re getting ahead of ourselves. Today, let’s start with the basics.

In Marketing Enablement, Digital Marketing, Digital Marketing Company, marketing company