You have a revenue growth target. Maybe it’s for this year, maybe it’s for the next 3 years, or 5, or 10 — or maybe it’s a year-over-year target.
Whatever the case, as the CEO or Business Owner of a B2B, you’ve decided on a target for your organization’s revenue growth. So – now what?
Ever Googled the phrase "Marketing Advice 2019"? Chances are, if you’re the owner, CEO, or Marketing Manager of a B2B organization you’ve searched for something similar lately. It’s understandable, almost unavoidable, to seek out advice in keeping up with the modern world of sales and marketing. But is the great void of “the Internet” really the best expert to turn to for answers?
Marketing campaigns. Marketing content. Marketing budget. Marketing Data. Marketing Technology Stack. Marketing/sales handoff. Customer marketing. Revenue-Driven marketing. Account Based Marketing. Product Marketing. Advocate Marketing.
What kinds of things are impacting your B2B SaaS company’s ability to grow? Could it be that:
Did you know most website developers and designers recommend redesigning your website every one to two years as one of their growth strategies? Seems like not a lot of time, but it’s true. As the web environment rapidly grows and changes, so do the behaviours and preferences of its users. That means if you want to keep up with the people who use your website (and trust us, you do) you’ll need to change your website design frequently.
It looks like we’ve reached the end of our Power of SEO blog series. If you have been keeping up with the series we hope you’ve been able to learn a little something about what it takes to create a successful SEO strategy for your website. If you haven’t had a chance to read the other blogs in the series, you can do so on our blog page, starting with the first one here.