In the past, sales and marketing used to operate as two completely separate entities, with two completely separate goals, and two completely separate KPIs. Not anymore. These days, the alignment of sales and marketing teams in any B2B organization around shared goals, KPIs, and strategies is critical to the success of both departments.
So you’ve purchased HubSpot Marketing Hub – now what? It’s time to start setting up all of your new tools. There are so many features included in all levels of the Marketing Hub and each one will help benefit your organization in a different way. But if you don’t have a HubSpot expert working in your business, it can be overwhelming to try implementing everything at once. It’s best practice to start with the most critical tools and features from there.
In case you hadn’t heard about it, every year since 2012 HubSpot has hosted INBOUND, an interactive, educational conference for users, partners, and industry professionals that takes place in Boston, MA. This year, INBOUND played host to around 26,000 attendees and featured some big names on it’s keynote speaker list (we’re talking Elizabeth Gilbert, Chip and Joanna Gaines, Janelle Monae, Alexis Ohanian, Katie Couric, and more). Also this year – I was there!
So, you’re thinking about hiring a digital marketing agency? You probably wouldn’t be on our site reading this if you weren’t. Through your research, you’ve certainly read a lot about what a marketing company can do for you – but have you heard anything about what it’s actually like to work with one?
As a marketing and sales agency partner, we get a lot of common How questions: “How long is SEO going to take?” “How long until I’m on the front page of Google?” We also get the dreaded Why questions: “Why is this SEO taking so long?” “Why am I not ranking number 1 yet?”
In the modern world of sales and marketing, if you have a website – you need automation. Simple as that. In particular, you need automated emails. There are a vast number of different automated emails you can set up for your company, including some hyper-personalized messages, complete with video and smart CTAs. But, we’re getting ahead of ourselves. Today, let’s start with the basics.