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Erinn McKinney

Recent Posts

If You Can Write Emails, You Can Write an Attractive Blog Title

Writing great content is part of the foundation of an inbound marketing strategy. It results in more traffic and more leads. No matter how much effort you put into your content, though, it will go largely unnoticed if it doesn't have an attractive blog title. Your interesting blog will be obscured by a boring title.

In Marketing Enablement

Write Copy that Converts

Anyone can write copy, but not everyone can write it well. Still, good content is the cornerstone of any Inbound Marketing StrategyMany say that writing copy is an art. It takes a certain degree of skill to persuade an audience and evoke action from them, and writing for mediums requires a different approach; social media posts, blog posts, and advertisements don't have the same form or goal. A skilled copywriter knows how to weave words in the perfect way to convert prospects.

In Marketing Enablement

How to Create a Compelling Ebook

Of all the content marketing strategy options available to your business, eBooks are perhaps one of the most useful forms of generating qualified leads. As a piece of long-form content, it provides immense value within its five-20 pages by educating your audience. If written and designed effectively, they can help fuel your content marketing strategy and grow your business.

In Marketing Enablement