I’m seeing plenty of traffic to my website, organic and paid, but no one’s actually converting to the lead stage. How do I increase the chances of somebody actually converting?
You’ve spent the money, you’ve got a HubSpot license, and you’re pretty good with software. So is your team. So, you oughta just be able to handle this yourself, right?
Go to any marketing advice piece, and you’ll see one word over and over: “persona”. Knowing your buyer persona is vital — but many businesses don’t spend much time formalizing them. Or maybe they do, and then they ignore them.
The dirty little secret of a lot of the content writing out there? It's researched, written, and published by writers with no particular expertise searching for and ripping information from existing pieces of content all written for exactly the same purpose.
I should know: I've done it too.
Whether you’re an MSP, a VAR, a CSP, or any other collection of letters, IT consultancy businesses trying their hand at content marketing risk making some very common mistakes.
You’ve created your Facebook page, your Twitter account, and your LinkedIn profile.So, time to flood those channels with all that awesome content you have and all those sweet deals you’re pushing, right?