As a CEO/Sales & Marketing Leader, you are automatically in the people business, and that’s no different for B2B organizations. Your customers, your decision-makers, your influencers—they’re all people. And like you, they’re all experiencing the same uncertainties right now:
The speaker of Vistage, Corinne Hancock, found encouraging words for how to face the current crisis, and I will elaborate on her ideas in this post, including her 5 tips for CEOs and Managers.
In its original meaning in Greek, the word crisis isn't good or bad, but completely neutral. It denotes a turning point – a time when one has to make a decision in one direction or the other. As a society and an economy, we are currently experiencing such a crossroads situation in the face of the recent outbreak of CoVid-19.
At Flawless Inbound, we take those developments seriously and understand the anxiety the situation is causing for everybody. We strongly believe in the virtue of Responsibility as a central part of our corporate culture. As the company's CRO and Co-Founder, I would like to take the opportunity to speak to the importance of Leadership and Change Management in these challenging times.
Here at Flawless Inbound, we know it can be stressful for a new company to balance accomplishing their goals while also maintaining high levels of site traffic. That’s why we’re here to help! We’re an inbound growth agency that’s focused on B2B operations. We’ve helped our clients perfect their marketing strategy and improve their sales processes end to end.
Each year, I like to reflect on last year's progress, lessons learned — and build a theme for the coming year.
Do you find too many leads disappearing without closing the deal? It could be that what you need is a more effective lead nurturing campaign. Because when someone drops out, it’s not always that they weren’t a good fit — it’s just that you didn’t approach and nurture the relationship properly.