10 Questions to Marketing Technologists

Every day, I dig through a lot of work-related content like blogs, websites, or case studies – and every time, each tab I open or file I download promises the most valuable and insightful information. Over the past several weeks, I noticed that what does catch my eye are the more humanized types of publications, like behind-the-scenes articles or relatable life stories. And that’s what we want to offer you from our Flawless Inbound team. Let me introduce you to the very first – and I hope not last – interview style blog where our professionals share their personal, unique points of view on what they do at work and why it matters to them.

In sales and marketing alignment, Marketing Technology

Grow Your SMB by Monitoring These Essential KPIs

Even when you put quality over quantity in a business, there is a list of quantifiable metrics you should always keep on your radar – Key Performance Indicators (KPIs). Maybe when you were starting a company, some decisions were supported by your gut feeling only, and it’s fine if you still trust your intuition in some cases but running a $5M-$20M business demands more well-informed decisions, the ones based on the insights you get from analyzing the vital KPIs. In today’s blog, we’ll go through the ten critical KPIs to grow your business.

In ERP, ORACLE NetSuite

Unlock the Full Potential of Webinars: The Why and How of Reusing Online Event Recordings

Over a regular week, you receive dozens of invitations to register for a webinar or a whole series of digital events – panel discussions, Q&A sessions, lunch & learns, and so on. How many of those sessions do you register for, left alone attend? Looking at these numbers from the organizer’s perspective might be uninspiring, to say the least. While Zoom fatigue is no joke and live attendance for your company’s events might be dropping proportionally, there are still good reasons for holding webinars. Instead of ditching them, try considering webinars as a flexible and valuable resource. Let’s explore how you can reuse webinar recordings to increase sales, boost engagement, extract quotable snippets, and more! 

In content creation, content marketing

The Solution Architect's Key Role in Your Digital Transformation Journey

Technology consulting companies often introduce solution architecture to their clients when there’s no established system and process of integrating new software systems or when software engineering projects are too complex and involve numerous operations and risks. However, a solution architect might not be needed for every single project you’re planning to run. For example, after you implement one tech module that can be applied to similar contexts, there’s no need to engage a solution architect for the same projects. 

In ERP, Digital Transformation

Discover a Smart Way of Getting Ready for Your ERP Evaluation

Comprehensive ERP functionalities used to be available only to giant corporations and big-sized businesses. However, no matter the size, each growing business wants to stay relevant and competitive in today’s market. Today, small and mid-size companies can also see how full-fledged ERP solutions make a substantial difference to their bottom line. That’s why an ERP system is a modern necessity, not an option.

In ERP, Digital Transformation

How HubSpot CMS Can Support Your Marketing, IT, and Development Teams

Traditionally, Content Management Systems (CMS) are open-source software that must be installed or configured on your servers or using a third-party hosting provider. They include basic content creation tools but require numerous plugins and add-ons for additional functionality, like interactive modules, sitemaps, SEO, analytics, the list goes on.

HubSpot CMS is a cloud-based solution giving both marketers and developers the tools they need to create engaging websites and focus on the customer experience. It’s easy to create content, optimize sites for conversions, and gain insight into performance all in one place. Here’s how different teams in your company can benefit from using HubSpot CMS.

In IT Solutions, Inbound Web Design, content creation