September 21, 2021 | by Katerina Musienko
Even when you put quality over quantity in a business, there is a list of quantifiable metrics you should always keep on your radar – Key Performance Indicators (KPIs). Maybe when you were starting a company, some decisions were supported by your gut feeling only, and it’s fine if you still trust your intuition in some cases but running a $5M-$20M business demands more well-informed decisions, the ones based on the insights you get from analyzing the vital KPIs. In today’s blog, we’ll go through the ten critical KPIs to grow your business.
September 1, 2021 | by Katerina Musienko
Over a regular week, you receive dozens of invitations to register for a webinar or a whole series of digital events – panel discussions, Q&A sessions, lunch & learns, and so on. How many of those sessions do you register for, left alone attend? Looking at these numbers from the organizer’s perspective might be uninspiring, to say the least. While Zoom fatigue is no joke and live attendance for your company’s events might be dropping proportionally, there are still good reasons for holding webinars. Instead of ditching them, try considering webinars as a flexible and valuable resource. Let’s explore how you can reuse webinar recordings to increase sales, boost engagement, extract quotable snippets, and more!
July 8, 2021 | by Katerina Musienko
Technology consulting companies often introduce solution architecture to their clients when there’s no established system and process of integrating new software systems or when software engineering projects are too complex and involve numerous operations and risks. However, a solution architect might not be needed for every single project you’re planning to run. For example, after you implement one tech module that can be applied to similar contexts, there’s no need to engage a solution architect for the same projects.
June 2, 2021 | by Katerina Musienko
Comprehensive ERP functionalities used to be available only to giant corporations and big-sized businesses. However, no matter the size, each growing business wants to stay relevant and competitive in today’s market. Today, small and mid-size companies can also see how full-fledged ERP solutions make a substantial difference to their bottom line. That’s why an ERP system is a modern necessity, not an option.
May 27, 2021 | by Antoine Tremblay
Traditionally, Content Management Systems (CMS) are open-source software that must be installed or configured on your servers or using a third-party hosting provider. They include basic content creation tools but require numerous plugins and add-ons for additional functionality, like interactive modules, sitemaps, SEO, analytics, the list goes on.
HubSpot CMS is a cloud-based solution giving both marketers and developers the tools they need to create engaging websites and focus on the customer experience. It’s easy to create content, optimize sites for conversions, and gain insight into performance all in one place. Here’s how different teams in your company can benefit from using HubSpot CMS.
May 14, 2021 | by Saher Ghattas
When ERP systems first appeared in the 90s, the number of solutions a company had to choose from was much more limited than today. If you enter “ERP” in any search engine, you’ll end up jumping from one product to another, not knowing which one can meet your business requirements better. It’s especially overwhelming if you’re about to start your first ERP implementation ever because while you know that ERP systems should help you manage and integrate essential business processes, you’re probably not sure which functionality is necessary for every part of the business. One good thing about ERP is that it’s scalable, so you can start with the most critical features and add more functionality later as your business grows and you set more ambitious goals.
