The Solution Architect's Key Role in Your Digital Transformation Journey

Technology consulting companies often introduce solution architecture to their clients when there’s no established system and process of integrating new software systems or when software engineering projects are too complex and involve numerous operations and risks. However, a solution architect might not be needed for every single project you’re planning to run. For example, after you implement one tech module that can be applied to similar contexts, there’s no need to engage a solution architect for the same projects. 

In ERP, Digital Transformation

Discover a Smart Way of Getting Ready for Your ERP Evaluation

Comprehensive ERP functionalities used to be available only to giant corporations and big-sized businesses. However, no matter the size, each growing business wants to stay relevant and competitive in today’s market. Today, small and mid-size companies can also see how full-fledged ERP solutions make a substantial difference to their bottom line. That’s why an ERP system is a modern necessity, not an option.

In ERP, Digital Transformation

How HubSpot CMS Can Support Your Marketing, IT, and Development Teams

Traditionally, Content Management Systems (CMS) are open-source software that must be installed or configured on your servers or using a third-party hosting provider. They include basic content creation tools but require numerous plugins and add-ons for additional functionality, like interactive modules, sitemaps, SEO, analytics, the list goes on.

HubSpot CMS is a cloud-based solution giving both marketers and developers the tools they need to create engaging websites and focus on the customer experience. It’s easy to create content, optimize sites for conversions, and gain insight into performance all in one place. Here’s how different teams in your company can benefit from using HubSpot CMS.

In IT Solutions, Inbound Web Design, content creation

A Guide to Building a List of ERP Requirements

When ERP systems first appeared in the 90s, the number of solutions a company had to choose from was much more limited than today. If you enter “ERP” in any search engine, you’ll end up jumping from one product to another, not knowing which one can meet your business requirements better. It’s especially overwhelming if you’re about to start your first ERP implementation ever because while you know that ERP systems should help you manage and integrate essential business processes, you’re probably not sure which functionality is necessary for every part of the business. One good thing about ERP is that it’s scalable, so you can start with the most critical features and add more functionality later as your business grows and you set more ambitious goals. 

In ERP, ORACLE NetSuite, Digital Transformation

Building Customer Personas Buyers Can Relate To

The daily business of marketing and selling products can feel like it’s happening in a parallel universe detached from reality. To bridge the gap between the worlds, companies worldwide have been relying on a simple yet powerful tool to tailor product descriptions and sales pitches to the right people: customer personas (a.k.a. buyer persona). Welcome to the 101 of more personal marketing!  

In Marketing Enablement, B2B Sales and Marketing questions, Marketing and Sales strategies

Five Reasons to Keep Your Website Updated

If you are a list person, building a website is a task you won’t like since it’s impossible to tick it off. In fact, working on a website is a never-ending process because your website is a work in progress, and there’s always something to improve, optimize, and develop. While many people focus on adding new content and driving traffic to their website or consider updating the website only when it’s time to rebrand, redesign, or change CMS, it’s essential to keep the website updated no matter what your plans are. In this blog, we’re looking at five main reasons why updates are crucial. 

In SEO, Inbound Web Design