May 5, 2021 | by Rita Neyer, PhD
The daily business of marketing and selling products can feel like it’s happening in a parallel universe detached from reality. To bridge the gap between the worlds, companies worldwide have been relying on a simple yet powerful tool to tailor product descriptions and sales pitches to the right people: customer personas (a.k.a. buyer persona). Welcome to the 101 of more personal marketing!
April 28, 2021 | by Katerina Musienko
If you are a list person, building a website is a task you won’t like since it’s impossible to tick it off. In fact, working on a website is a never-ending process because your website is a work in progress, and there’s always something to improve, optimize, and develop. While many people focus on adding new content and driving traffic to their website or consider updating the website only when it’s time to rebrand, redesign, or change CMS, it’s essential to keep the website updated no matter what your plans are. In this blog, we’re looking at five main reasons why updates are crucial.
April 21, 2021 | by Saher Ghattas
Consumers expect orders to be delivered quickly and accurately and won’t settle for less. Last year, eCommerce sales increased by 44%, and, as a result, warehouses and fulfillment centers are now under pressure to deliver more orders, in less time, without an increased budget. Today’s consumer has many choices, and they have high expectations. They also want more flexible delivery options.
April 13, 2021 | by Saher Ghattas
After a year’s postponement, new lease accounting standards will take effect in December 2021 for private companies and non-profits operating in the U.S. Under ASC 842 and IFRS 16, long-term leases must now be captured on the balance sheet. This is a significant change and makes accounting for leases much more difficult. Let's look at how to make it less demanding.
March 26, 2021 | by Erika Josephison
Well, it’s March again. For many of us, March 2020 marks the last time business felt “normal.” Even though many companies have gone back to their offices physically, the impact of the changes to sales and marketing can still be felt. In fact, there are some things that changed about how we do marketing and sales that are permanent.
March 18, 2021 | by Aakriti Bajekal
Unfortunately, the only free cheese is in the mousetrap. You pay for everything you use. Even the free applications and subscriptions you enjoy every day have their price – the data. It’s also the natural component of using services and applications you pay for. While some people are terrified of the idea that someone’s using their data, others find it a norm because they understand why data is valuable and how it circulates in the Internet World. In this blog, we’re looking at the value of data.