Aakriti Bajekal

Aakriti Bajekal
Marketing Technology Manager

Recent Posts

The Most Valuable Resource in the World: Oil or Data?

Unfortunately, the only free cheese is in the mousetrap. You pay for everything you use. Even the free applications and subscriptions you enjoy every day have their price – the data. It’s also the natural component of using services and applications you pay for. While some people are terrified of the idea that someone’s using their data, others find it a norm because they understand why data is valuable and how it circulates in the Internet World. In this blog, we’re looking at the value of data.

In SEO, B2B, Marketing and Sales strategies

How To Choose the Perfect HubSpot Integrations

In 2018, HubSpot made the decision to move from a product to a platform, empowering you to connect HubSpot to multiple integrations in a couple of clicks. Now HubSpot users can enjoy numerous ways to interact with customers and keep track of everything. An important note here: these integrations would depend on the license you have for each of them and for HubSpot itself. Since the number of martech start-ups and applications grows, it can be hard to find exactly what you want and assess your individual need for a specific integration. Let’s have a look at points to think about before setting up an integration.

The COVID factor: How a Virus is Pushing Digital Marketing Strategies

Most of the changes brought upon us by COVID were overwhelming in the not so good way: almost overnight, the whole world was forced into lockdown in an effort to prevent the spreading of the novel corona virus. From one day to another, nothing was the same – not even marketing. In this blog post, I’m sharing some observations on the past half a year from my point of view as a Marketing Technologist. Enjoy the read!

In Digital Marketing, CoVid-19

5 Simple Ways Referral Programs Can Help Your B2B (& How to Implement Them)

Why Do You Need A Good Referral Program?

  1. Cost-efficiency

A referral program is easier and more cost-efficient than a traditional marketing campaign because it relies on the loyalty and satisfaction of existing customers. With a traditional marketing campaign, you need to invest time, resources, and money to get people to notice your business.
A referral program, on the other hand, is a simple and effective way to create awareness and build competitive presence: you rely on your existing customers – and most loyal fans (who already have a relationship with your brand) – to spread the word. They know how great your business is and will be happy to share their positive experiences – for free!

In B2B, Marketing and Sales strategies, Grow Your Business, Referral Program, Customer Advocacy Program

New Website SEO Checklist from Flawless Inbound

SEO stands for Search Engine Optimization, which is the ongoing process of optimizing your website to get organic (un-paid) traffic from the search engine results page in Google or Bing. To be successful at SEO, you should be making certain changes to your website design and content that makes your site more attractive to a search engine. The final goal is that search engines will display your website as a top result.

In Marketing Enablement, SEO, Digital Marketing, SEO specialist

Should You Use Shopify's HubSpot Integration as your Ecommerce Solution?

Shopify is a widely used ecommerce solution many companies trust to handle their online selling needs. And HubSpot is a powerful CRM tool that allows companies the ability to better serve their customers by managing communication and relationships.