As a marketing and sales agency partner, we get a lot of common How questions: “How long is SEO going to take?” “How long until I’m on the front page of Google?” We also get the dreaded Why questions: “Why is this SEO taking so long?” “Why am I not ranking number 1 yet?”
In the modern world of sales and marketing, if you have a website – you need automation. Simple as that. In particular, you need automated emails. There are a vast number of different automated emails you can set up for your company, including some hyper-personalized messages, complete with video and smart CTAs. But, we’re getting ahead of ourselves. Today, let’s start with the basics.
The quick definition: conversion rate optimization (CRO) is the process of testing various variables on your website in order to improve the rate of conversions.
Conversion rates are one of the most critical KPIs of any marketing strategy. It doesn’t matter whether your company is B2B or B2C, what products or services you offer, or how long your sales cycle is – you want a website that converts visitors into leads. One of the most successful methods for increasing conversion on your website is having landing pages.
You have a revenue growth target. Maybe it’s for this year, maybe it’s for the next 3 years, or 5, or 10 — or maybe it’s a year-over-year target.
Whatever the case, as the CEO or Business Owner of a B2B, you’ve decided on a target for your organization’s revenue growth. So – now what?
Ever Googled the phrase "Marketing Advice 2019"? Chances are, if you’re the owner, CEO, or Marketing Manager of a B2B organization you’ve searched for something similar lately. It’s understandable, almost unavoidable, to seek out advice in keeping up with the modern world of sales and marketing. But is the great void of “the Internet” really the best expert to turn to for answers?