Digital marketing can be daunting, especially for newcomers in the scene. The existence of a variety of techniques and strategies can make it seem complicated, not to mention the data that you have to observe to navigate this ever-changing market.
The principle rule of good content marketing is to analyze the performance of your content. However, analytic tools can be distracting if your team is not focused on the marketing metrics that matter: specifically the marketing ROI.
Are you spending a large amount of time crafting the perfect blog post? Blogs can be a great way to improve your SEO and website traffic. You have awesome graphics, a great message, and the perfect length. Your audience should love it, right? Wrong! Just because your blog post hits these three marks doesn't mean it's going to be a success. If it's boring, your audience won't engage with it no matter how much time and effort you invested.
In part one of this series, you learned how important communication and content is to the inbound marketing process and the buyer's journey. Part two will provide you with two more lessons you can take away and apply to your inbound marketing strategy.
After years of helping B2B organizations fulfill their inbound marketing goals, we've learned some key lessons along the way. While working with our clients and analyzing which inbound campaigns made them successful, we uncovered the sales and marketing strategies that are most effective for driving growth. Now, we'd like to share them with you.
B2B sales and inbound marketing professionals are always on the lookout for new tricks of the trade to help drive customer and overall business growth. Sometimes, though, the ample amount of resources at our fingertips can make it hard to differentiate between valuable advice and tips that should go in one ear and out the other.