If you’re doing any kind of digital marketing for your business you know that Search Engine Optimization (SEO) is critical. Without a solid SEO strategy, plan, and execution team, you won’t see much (if anything at all) in terms of results for your efforts. When it comes to SEO, the first step you need to take is keyword research.
As Google says, you certainly don’t have to spend a lot on ads to get the results you’re looking for in your pay-per-click campaigns.
SEO isn’t just about ranking for keywords in search engines. Instead, SEO is about how you can optimize the chance your company or business will be found by your target personas for different search queries and on various sites throughout the search engine’s network.