The daily business of marketing and selling products can feel like it’s happening in a parallel universe detached from reality. To bridge the gap between the worlds, companies worldwide have been relying on a simple yet powerful tool to tailor product descriptions and sales pitches to the right people: customer personas (a.k.a. buyer persona). Welcome to the 101 of more personal marketing!
January is the season for resolutions, and who has never dabbled in the fine art of self-optimization? This author is suggesting a different approach: skip the four weeks of self-inflicted torture and get real about your organizational MO at work! Read how in this week’s blog post.
Has your company ever dabbled in the fine art of the team blog? Then you probably know how difficult it can be to keep everyone on schedule and how rewarding the outcome is. In this article, we're presenting Flawless' strategy to team blog success – from planning an editorial calendar to advertising the results on social media.
When was the last time you actually paid attention to what you're reading – the words, the meaning, what's written between the lines? We're so enveloped in writing that we often take it for granted. Here's how I found new appreciation for great content. Buckle up and ride shot-gun with me on a road trip down Writer's Boulevard!
At Flawless Inbound, we take our commitment to supporting our business community seriously. With the Breakthrough Club, we've created a platform for owners, sales professionals, marketers, managers, young talents, business veterans, and everyone who wants to be part of a strong new generation of thought leaders. Make yourself heard, listen, learn, connect, and network among likeminded professionals.