A Day In the Life
Due to their notoriously heavy workload, and high expectations from superiors, Marketing Managers today are almost always under pressure. Not only do they need to focus on the day-to-day delivery – which is the traditional role of a Marketing Manager – but they also need to be preparing for trade shows, creating email templates, coordinating with agencies, and seeing to countless other minuscule tasks.Yet at the same time a Marketing Manager needs to be a leader in the company, deciding what it is that will make the company unique, and ultimately taking ownership of revenue. What we’re seeing now with any technology or startup company is that Marketing Managers play a very important role in taking the company to the next level.
The challenges with Marketing Managers today are as follows:
We will delve into these topics in an attempt to experience a real day in the life of a Marketing Manager at an IT, technology or startup company. In doing so, we will attempt to address and resolve some of the issues that they face in today’s ever-evolving world of data driven marketing.