If you are a list person, building a website is a task you won’t like since it’s impossible to tick it off. In fact, working on a website is a never-ending process because your website is a work in progress, and there’s always something to improve, optimize, and develop. While many people focus on adding new content and driving traffic to their website or consider updating the website only when it’s time to rebrand, redesign, or change CMS, it’s essential to keep the website updated no matter what your plans are. In this blog, we’re looking at five main reasons why updates are crucial.
Keep up with modern technology trends
New tech stack solutions appear every week. The goal is to make websites faster, more secure, simpler to navigate, etc. If you adopt at least those solutions that are relevant to your business, you’ll be able to provide your website visitors with the best user experience, earning a good reputation and making profits at the same time. For example, one of the web development trends is chatbots. They seem to be everywhere, and they’re not going to disappear any time soon.
Improve website performance
How often do you close the website if it doesn’t load in a couple of seconds? Right, no one will sit and wait for a website that takes too long to load. While the lack of time to do everything we want and need is one of the main problems in our everyday lives, it’s also a big issue for website owners. Numerous things affect website loading speed, like old themes and cluttered UIs, but the major one is the way the site is built. Nowadays, multiple technology solutions are aimed at making pages load faster to lower the bounce rate.
Every time you complete a form or pay for a service, your data is stored somewhere. Since it’s all about data safety, users’ financial and personal information should be stored in a way that it can’t be compromised or stolen. To avoid that, update your content management system (CMS) regularly because when it comes to security, even a year-old technology can be considered outdated.
Adding fresh content is vital, but there’s one component many people forget about – keywords. This is another place to update the website. If your business has expanded into another city, or you’re selling a new product or service, you have to update the keyword focus, otherwise, you’ll keep getting traffic for your first location and old list of services.
Improve search engine visibility and ranking
The first law of SEO: websites that are not updated fall in the search engine rankings. For search engines, recent content equals relevant for web users. So, if five years ago you created five-star content and haven’t updated it ever since, search engine crawlers might not think it is as relevant anymore.
Regular website updates also improve user experience, boost analytics and measurements, and increase ease of use for your team.
If you don’t update your website, there are so many things that can happen (depending on your CMS), from errors to full crashes or even hacks. The only way to mitigate these risks is to stay on top of what is happening and constantly update websites. Reach out to our team today to find out how we can support the digital side of your business and make sure all website updates are done on time.