May 27, 2021 | by Antoine Tremblay
Traditionally, Content Management Systems (CMS) are open-source software that must be installed or configured on your servers or using a third-party hosting provider. They include basic content creation tools but require numerous plugins and add-ons for additional functionality, like interactive modules, sitemaps, SEO, analytics, the list goes on.
HubSpot CMS is a cloud-based solution giving both marketers and developers the tools they need to create engaging websites and focus on the customer experience. It’s easy to create content, optimize sites for conversions, and gain insight into performance all in one place. Here’s how different teams in your company can benefit from using HubSpot CMS.
May 14, 2021 | by Saher Ghattas
When ERP systems first appeared in the 90s, the number of solutions a company had to choose from was much more limited than today. If you enter “ERP” in any search engine, you’ll end up jumping from one product to another, not knowing which one can meet your business requirements better. It’s especially overwhelming if you’re about to start your first ERP implementation ever because while you know that ERP systems should help you manage and integrate essential business processes, you’re probably not sure which functionality is necessary for every part of the business. One good thing about ERP is that it’s scalable, so you can start with the most critical features and add more functionality later as your business grows and you set more ambitious goals.
May 5, 2021 | by Rita Neyer, PhD
The daily business of marketing and selling products can feel like it’s happening in a parallel universe detached from reality. To bridge the gap between the worlds, companies worldwide have been relying on a simple yet powerful tool to tailor product descriptions and sales pitches to the right people: customer personas (a.k.a. buyer persona). Welcome to the 101 of more personal marketing!
April 28, 2021 | by Katerina Musienko
If you are a list person, building a website is a task you won’t like since it’s impossible to tick it off. In fact, working on a website is a never-ending process because your website is a work in progress, and there’s always something to improve, optimize, and develop. While many people focus on adding new content and driving traffic to their website or consider updating the website only when it’s time to rebrand, redesign, or change CMS, it’s essential to keep the website updated no matter what your plans are. In this blog, we’re looking at five main reasons why updates are crucial.
April 21, 2021 | by Saher Ghattas
Consumers expect orders to be delivered quickly and accurately and won’t settle for less. Last year, eCommerce sales increased by 44%, and, as a result, warehouses and fulfillment centers are now under pressure to deliver more orders, in less time, without an increased budget. Today’s consumer has many choices, and they have high expectations. They also want more flexible delivery options.
April 13, 2021 | by Saher Ghattas
After a year’s postponement, new lease accounting standards will take effect in December 2021 for private companies and non-profits operating in the U.S. Under ASC 842 and IFRS 16, long-term leases must now be captured on the balance sheet. This is a significant change and makes accounting for leases much more difficult. Let's look at how to make it less demanding.
