It can be hard to walk the line between entertaining content and content that effectively employs SEO tactics to help you achieve your organic traffic goals and KPIs. One way to keep the balance is to try out tangential content. Let’s look at what it is, why it works, and how to come up with relevant ideas.
These days, it takes a lot to get someone to open an email.
You've got HubSpot set up. You're all ready to start blogging and show the world all the amazing things your company does. Your content's just gonna blow your leads away and have them clamouring to buy your product. Right?