Most of the changes brought upon us by COVID were overwhelming in the not so good way: almost overnight, the whole world was forced into lockdown in an effort to prevent the spreading of the novel corona virus. From one day to another, nothing was the same – not even marketing. In this blog post, I’m sharing some observations on the past half a year from my point of view as a Marketing Technologist. Enjoy the read!
At Flawless Inbound, we take our commitment to supporting our business community seriously. With the Breakthrough Club, we've created a platform for owners, sales professionals, marketers, managers, young talents, business veterans, and everyone who wants to be part of a strong new generation of thought leaders. Make yourself heard, listen, learn, connect, and network among likeminded professionals.
As a CEO/Sales & Marketing Leader, you are automatically in the people business, and that’s no different for B2B organizations. Your customers, your decision-makers, your influencers—they’re all people. And like you, they’re all experiencing the same uncertainties right now:
The speaker of Vistage, Corinne Hancock, found encouraging words for how to face the current crisis, and I will elaborate on her ideas in this post, including her 5 tips for CEOs and Managers.
As the Co-Founder and COO of Flawless Inbound, I believe that having resilient operations is important for all industries. Operational Resilience is a form of lived Change management that we practice every day and on which we fall back in times of rapid change. It ensures business continuity and allows us to successfully navigate all types of risks – including pandemics like the one we are currently experiencing with CoVid-19.
In its original meaning in Greek, the word crisis isn't good or bad, but completely neutral. It denotes a turning point – a time when one has to make a decision in one direction or the other. As a society and an economy, we are currently experiencing such a crossroads situation in the face of the recent outbreak of CoVid-19.
At Flawless Inbound, we take those developments seriously and understand the anxiety the situation is causing for everybody. We strongly believe in the virtue of Responsibility as a central part of our corporate culture. As the company's CRO and Co-Founder, I would like to take the opportunity to speak to the importance of Leadership and Change Management in these challenging times.