When we ask our clients what their ultimate business goal is, their answer is usually centred around growth: company growth, exponential growth, etc. This forward-thinking and planning are, of course, part of why they decide to engage with a HubSpot partner and invest their money and time into Inbound Marketing efforts. In this blog, let's look at one of the key growth elements – customer retention.
It's 2020, and most companies don't need convincing about the importance of customer reviews.
We can safely say Reviews are a Big Deal!
Customer success stories are one of the most powerful tools in a marketer’s arsenal. Satisfied customers are a source of inspiration. They help current and potential customers make the most of their purchase, become loyal to the brand, and provide referrals
A referral program is easier and more cost-efficient than a traditional marketing campaign because it relies on the loyalty and satisfaction of existing customers. With a traditional marketing campaign, you need to invest time, resources, and money to get people to notice your business.
A referral program, on the other hand, is a simple and effective way to create awareness and build competitive presence: you rely on your existing customers – and most loyal fans (who already have a relationship with your brand) – to spread the word. They know how great your business is and will be happy to share their positive experiences – for free!