Most of the changes brought upon us by COVID were overwhelming in the not so good way: almost overnight, the whole world was forced into lockdown in an effort to prevent the spreading of the novel corona virus. From one day to another, nothing was the same – not even marketing. In this blog post, I’m sharing some observations on the past half a year from my point of view as a Marketing Technologist. Enjoy the read!
In the past, sales and marketing used to operate as two completely separate entities, with two completely separate goals, and two completely separate KPIs. Not anymore. These days, the alignment of sales and marketing teams in any B2B organization around shared goals, KPIs, and strategies is critical to the success of both departments.
It's 2020, and most companies don't need convincing about the importance of customer reviews.
We can safely say Reviews are a Big Deal!
Here at Flawless Inbound, we know it can be stressful for a new company to balance accomplishing their goals while also maintaining high levels of site traffic. That’s why we’re here to help! We’re an inbound growth agency that’s focused on B2B operations. We’ve helped our clients perfect their marketing strategy and improve their sales processes end to end.
SEO stands for Search Engine Optimization, which is the ongoing process of optimizing your website to get organic (un-paid) traffic from the search engine results page in Google or Bing. To be successful at SEO, you should be making certain changes to your website design and content that makes your site more attractive to a search engine. The final goal is that search engines will display your website as a top result.
In case you hadn’t heard about it, every year since 2012 HubSpot has hosted INBOUND, an interactive, educational conference for users, partners, and industry professionals that takes place in Boston, MA. This year, INBOUND played host to around 26,000 attendees and featured some big names on it’s keynote speaker list (we’re talking Elizabeth Gilbert, Chip and Joanna Gaines, Janelle Monae, Alexis Ohanian, Katie Couric, and more). Also this year – I was there!