Shopping ads include rich product information, such as a product image, price, and merchant name. They're created using data attributes from the product information you submit in your Merchant Center data feed and are shown to people who are already searching for the kinds of products you promote.
Account-Based Marketing (ABM) has become a big buzz word recently — especially since we've been able to digitally track and analyze solid metrics around customer interests and engagement. But ABM is more than just a buzz word - it's an actual solid marketing tool you can use to significantly grow your revenue. But with so many guides and strategies out there for ABM the question becomes: what's actually the best way to do it?