It's 2020, and most companies don't need convincing about the importance of customer reviews.
We can safely say Reviews are a Big Deal!
Customer success stories are one of the most powerful tools in a marketer’s arsenal. Satisfied customers are a source of inspiration. They help current and potential customers make the most of their purchase, become loyal to the brand, and provide referrals
A referral program is easier and more cost-efficient than a traditional marketing campaign because it relies on the loyalty and satisfaction of existing customers. With a traditional marketing campaign, you need to invest time, resources, and money to get people to notice your business.
A referral program, on the other hand, is a simple and effective way to create awareness and build competitive presence: you rely on your existing customers – and most loyal fans (who already have a relationship with your brand) – to spread the word. They know how great your business is and will be happy to share their positive experiences – for free!
In case you hadn’t heard about it, every year since 2012 HubSpot has hosted INBOUND, an interactive, educational conference for users, partners, and industry professionals that takes place in Boston, MA. This year, INBOUND played host to around 26,000 attendees and featured some big names on it’s keynote speaker list (we’re talking Elizabeth Gilbert, Chip and Joanna Gaines, Janelle Monae, Alexis Ohanian, Katie Couric, and more). Also this year – I was there!
As a marketing and sales agency partner, we get a lot of common How questions: “How long is SEO going to take?” “How long until I’m on the front page of Google?” We also get the dreaded Why questions: “Why is this SEO taking so long?” “Why am I not ranking number 1 yet?”
Account-Based Marketing (ABM) has become a big buzz word recently — especially since we've been able to digitally track and analyze solid metrics around customer interests and engagement. But ABM is more than just a buzz word - it's an actual solid marketing tool you can use to significantly grow your revenue. But with so many guides and strategies out there for ABM the question becomes: what's actually the best way to do it?