When was the last time you actually paid attention to what you're reading – the words, the meaning, what's written between the lines? We're so enveloped in writing that we often take it for granted. Here's how I found new appreciation for great content. Buckle up and ride shot-gun with me on a road trip down Writer's Boulevard!
In the past, sales and marketing used to operate as two completely separate entities, with two completely separate goals, and two completely separate KPIs. Not anymore. These days, the alignment of sales and marketing teams in any B2B organization around shared goals, KPIs, and strategies is critical to the success of both departments.
A referral program is easier and more cost-efficient than a traditional marketing campaign because it relies on the loyalty and satisfaction of existing customers. With a traditional marketing campaign, you need to invest time, resources, and money to get people to notice your business.
A referral program, on the other hand, is a simple and effective way to create awareness and build competitive presence: you rely on your existing customers – and most loyal fans (who already have a relationship with your brand) – to spread the word. They know how great your business is and will be happy to share their positive experiences – for free!
So you’ve purchased HubSpot Marketing Hub – now what? It’s time to start setting up all of your new tools. There are so many features included in all levels of the Marketing Hub and each one will help benefit your organization in a different way. But if you don’t have a HubSpot expert working in your business, it can be overwhelming to try implementing everything at once. It’s best practice to start with the most critical tools and features from there.
These days, it takes a lot to get someone to open an email.
In case you hadn’t heard about it, every year since 2012 HubSpot has hosted INBOUND, an interactive, educational conference for users, partners, and industry professionals that takes place in Boston, MA. This year, INBOUND played host to around 26,000 attendees and featured some big names on it’s keynote speaker list (we’re talking Elizabeth Gilbert, Chip and Joanna Gaines, Janelle Monae, Alexis Ohanian, Katie Couric, and more). Also this year – I was there!