5 Tips for Better Sales and Marketing Alignment

March 18, 2020 | by Erika Josephison

In the past, sales and marketing used to operate as two completely separate entities, with two completely separate goals, and two completely separate KPIs. Not anymore. These days, the alignment of sales and marketing teams in any B2B organization around shared goals, KPIs, and strategies is critical to the success of both departments.

In Marketing Enablement, Sales Enablement, B2B, Digital Marketing, Marketing and Sales strategies, marketing company, sales and marketing alignment

Try Something New (And Safe) in Your 2020 Marketing Plan

January 9, 2020 | by Ryan Bromsgrove

Many companies get stuck in routines. It’s easy to do something because that’s always the way it’s been done.

And that’s true of everything from a production line to a customer service team to your marketing program.

In Marketing Enablement, Growth-Driven Design, marketing company

INBOUND 2019: 7 Important Takeaways from the Conference

September 17, 2019 | by Erika Josephison

In case you hadn’t heard about it, every year since 2012 HubSpot has hosted INBOUND, an interactive, educational conference for users, partners, and industry professionals that takes place in Boston, MA. This year, INBOUND played host to around 26,000 attendees and featured some big names on it’s keynote speaker list (we’re talking Elizabeth Gilbert, Chip and Joanna Gaines, Janelle Monae, Alexis Ohanian, Katie Couric, and more). Also this year – I was there!

In Marketing Enablement, B2B, Digital Marketing, Marketing Advice 2019, Marketing and Sales strategies, Grow Your Business, marketing company

5 Truths About Working with a Digital Marketing Agency.

August 20, 2019 | by Erika Josephison

So, you’re thinking about hiring a digital marketing agency? You probably wouldn’t be on our site reading this if you weren’t. Through your research, you’ve certainly read a lot about what a marketing company can do for you – but have you heard anything about what it’s actually like to work with one?

In Marketing Enablement, Digital Marketing, Marketing and Sales strategies, Hiring Marketing Department, Digital Marketing Company, marketing company, Hiring Digital Marketing

The First 3 Automated Emails You Need to Start Improving Conversion Rates

July 8, 2019 | by Erika Josephison

In the modern world of sales and marketing, if you have a website – you need automation. Simple as that. In particular, you need automated emails. There are a vast number of different automated emails you can set up for your company, including some hyper-personalized messages, complete with video and smart CTAs. But, we’re getting ahead of ourselves. Today, let’s start with the basics.

In Marketing Enablement, Digital Marketing, Digital Marketing Company, marketing company

What are the Steps to Conversion Rate Optimization (And How Can You Ace Them)?

June 14, 2019 | by Erika Josephison

What is Conversion Rate Optimization?

The quick definition:  conversion rate optimization (CRO) is the process of testing various variables on your website in order to improve the rate of conversions.  

In Marketing Enablement, Marketing Advice 2019, Digital Marketing Company, marketing company
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