Building Customer Personas Buyers Can Relate To

The daily business of marketing and selling products can feel like it’s happening in a parallel universe detached from reality. To bridge the gap between the worlds, companies worldwide have been relying on a simple yet powerful tool to tailor product descriptions and sales pitches to the right people: customer personas (a.k.a. buyer persona). Welcome to the 101 of more personal marketing!  

In Marketing Enablement, B2B Sales and Marketing questions, Marketing and Sales strategies

HubSpot Inbound 2020 – A Solution That Grows With You

What's New?

Earlier this week and During the Famous Inbound 2020, HubSpot (if some of  you do not know them) a Global Leading Cloud Growth Platform (CRM/Sales/Marketing /Ticking/CMS) platform, introduced a brand-new set of game changing features that set it in direct competition with big names like SAP and Salesforce, allowing it to grow its target market to include mid-sized companies. 

In Marketing Enablement, Sales Enablement, Service Enablement, Sales Process, Inbound Web Design, Digital Marketing Company, Digital Transformation, HubSpot

Why Good Writing Matters

When was the last time you actually paid attention to what you're reading – the words, the meaning, what's written between the lines? We're so enveloped in writing that we often take it for granted. Here's how I found new appreciation for great content. Buckle up and ride shot-gun with me on a road trip down Writer's Boulevard!

In Marketing Enablement, Marketing and Sales strategies, sales and marketing alignment