The daily business of marketing and selling products can feel like it’s happening in a parallel universe detached from reality. To bridge the gap between the worlds, companies worldwide have been relying on a simple yet powerful tool to tailor product descriptions and sales pitches to the right people: customer personas (a.k.a. buyer persona). Welcome to the 101 of more personal marketing!
Earlier this week and During the Famous Inbound 2020, HubSpot (if some of you do not know them) a Global Leading Cloud Growth Platform (CRM/Sales/Marketing /Ticking/CMS) platform, introduced a brand-new set of game changing features that set it in direct competition with big names like SAP and Salesforce, allowing it to grow its target market to include mid-sized companies.
When was the last time you actually paid attention to what you're reading – the words, the meaning, what's written between the lines? We're so enveloped in writing that we often take it for granted. Here's how I found new appreciation for great content. Buckle up and ride shot-gun with me on a road trip down Writer's Boulevard!
In the past, sales and marketing used to operate as two completely separate entities, with two completely separate goals, and two completely separate KPIs. Not anymore. These days, the alignment of sales and marketing teams in any B2B organization around shared goals, KPIs, and strategies is critical to the success of both departments.
It's 2020, and most companies don't need convincing about the importance of customer reviews.
We can safely say Reviews are a Big Deal!
Many companies get stuck in routines. It’s easy to do something because that’s always the way it’s been done.
And that’s true of everything from a production line to a customer service team to your marketing program.