Well, it’s March again. For many of us, March 2020 marks the last time business felt “normal.” Even though many companies have gone back to their offices physically, the impact of the changes to sales and marketing can still be felt. In fact, there are some things that changed about how we do marketing and sales that are permanent.
One of the most critical elements of a modern sales and/or marketing strategy is alignment with the other department. Sales and Marketing alignment has always been a vital part of successful business strategy, but with a lot of teams moving to all virtual (or at least less in-person) communication this year, having this process automated and agreed on is even more critical. In this guide you'll find ten steps to better align your team using HubSpot automation tools.
When was the last time you actually paid attention to what you're reading – the words, the meaning, what's written between the lines? We're so enveloped in writing that we often take it for granted. Here's how I found new appreciation for great content. Buckle up and ride shot-gun with me on a road trip down Writer's Boulevard!
In the past, sales and marketing used to operate as two completely separate entities, with two completely separate goals, and two completely separate KPIs. Not anymore. These days, the alignment of sales and marketing teams in any B2B organization around shared goals, KPIs, and strategies is critical to the success of both departments.