Consider this: the marketing flywheel is spinning furiously. The leads are flowing fast. You've got a big list of names and email addresses to hand off to Sales. But, before they even lift a finger toward following up, they will ask if they're qualified — and it’s a fair question.
Is your sales team hitting their numbers? That may depend on whether the leads that they receive from your marketing efforts are good enough for your sales people to act on. Other times, good leads are lost over the duration of the sales process simply because someone forgot to follow-up to close the deal. Whatever the case, there’s plenty HubSpot CRM can do to help plug those leaky lead gaps in your strategy.
If you’re in the B2B world, you know how long it can take to win a contract.
People resist change. If you’re on the front line of sales, you’re probably familiar with this.
If you’re in Sales, you’ve always got the sales goal looming. Success is measured in the number of sales you make, the money you’re bringing in, and your close rate.
Let’s start with a simple definition: sales enablement is the empowerment of sales professionals to sell.