The Most Valuable Resource in the World: Oil or Data?

Unfortunately, the only free cheese is in the mousetrap. You pay for everything you use. Even the free applications and subscriptions you enjoy every day have their price – the data. It’s also the natural component of using services and applications you pay for. While some people are terrified of the idea that someone’s using their data, others find it a norm because they understand why data is valuable and how it circulates in the Internet World. In this blog, we’re looking at the value of data.

In SEO, B2B, Marketing and Sales strategies

Four Fundamental Elements To Include In Your SEO Report

Whether you are an in-house marketer or an agency team member, reporting is one of the essential aspects of marketing. It gives you proof of results and provides you with data that you can use to make better-informed decisions on your (or your client’s) marketing strategy. It helps you understand the market trends, what your customers are looking for, and how to keep up with your competitors. For an SEO report, you should consider what is crucial for your team or client, but several elements are almost always important. Here are four elements that you should include in your SEO report.


How to Drive Up Your Engagement: Everything You Need to Know About Tangential Content

It can be hard to walk the line between entertaining content and content that effectively employs SEO tactics to help you achieve your organic traffic goals and KPIs. One way to keep the balance is to try out tangential content. Let’s look at what it is, why it works, and how to come up with relevant ideas.

In SEO, content creation, content marketing