March 18, 2021 | by Aakriti Bajekal
Unfortunately, the only free cheese is in the mousetrap. You pay for everything you use. Even the free applications and subscriptions you enjoy every day have their price – the data. It’s also the natural component of using services and applications you pay for. While some people are terrified of the idea that someone’s using their data, others find it a norm because they understand why data is valuable and how it circulates in the Internet World. In this blog, we’re looking at the value of data.
February 4, 2021 | by Jian Le Tang
Whether you are an in-house marketer or an agency team member, reporting is one of the essential aspects of marketing. It gives you proof of results and provides you with data that you can use to make better-informed decisions on your (or your client’s) marketing strategy. It helps you understand the market trends, what your customers are looking for, and how to keep up with your competitors. For an SEO report, you should consider what is crucial for your team or client, but several elements are almost always important. Here are four elements that you should include in your SEO report.
January 28, 2021 | by Nina Legesse
It can be hard to walk the line between entertaining content and content that effectively employs SEO tactics to help you achieve your organic traffic goals and KPIs. One way to keep the balance is to try out tangential content. Let’s look at what it is, why it works, and how to come up with relevant ideas.
December 18, 2020 | by Kulbir Tivana
Building organic traffic for a website is not easy. It is the most demanding work your website will ever require. It is also the most significant investment of time and effort you can make. Let's have a look at the steps you can take to increase organic traffic.
March 10, 2020 | by Kulbir Tivana
It's 2020, and most companies don't need convincing about the importance of customer reviews.
We can safely say Reviews are a Big Deal!
November 4, 2019 | by Aakriti Bajekal
SEO stands for Search Engine Optimization, which is the ongoing process of optimizing your website to get organic (un-paid) traffic from the search engine results page in Google or Bing. To be successful at SEO, you should be making certain changes to your website design and content that makes your site more attractive to a search engine. The final goal is that search engines will display your website as a top result.