Bringing Together Sales, Marketing, and Customer Service is Critical — Here’s How to Do It

We’ve explained how Sales, Marketing, and Customer Service are the crucial three revenue growth drivers in any company and why Sales and Marketing should align. A good lead process starts in marketing, gets handed off to sales, requires an excellent customer experience, and then the subject of continuous, relevant, helpful contact from each department as relevant.

In Service Enablement

The Customer Service Department Needs a Digital Transformation

Think about the last time you bought something online and had to get a problem addressed.

Did you have to take time out of your day and call someone? Were you placed on hold? Did you have to call back? Did you have to explain the same situation to three different people as you got shuttled around before someone finally dealt with the problem?

In Service Enablement

Improving Customer Service through Customer Success Enablement: Why it’s Vital for any B2B or B2C

Whether you’re B2C or B2B, whoever’s responsible for customer service needs to understand that they’re now a key part of the customer acquisition and retention cycle. Improving customer service and success is not about being an information gatekeeper and reacting to and minimally fixing problems, but proactively managing the customer experience from their initial contact, through the sale, and on an ongoing basis, as a trusted advisor.

In Service Enablement