Inbound 15: SEO Strategy
Search Engine Optimization is an essential and ever-evolving facet of marketing; one that can sink your business, or propel it to new heights. There was no shortage of SEO experts at HubSpot’s Inbound 15 conference this year, and we wanted to share some of the more important takeaways with you, our audience.
Regardless of what website you are dealing with – your own business or your client’s – you’ll need a fantastic SEO strategy. Before you begin to take on this task, you’ll have to evaluate your assets by analyzing your challenge and creating a report of the site’s content, traffic, and rankings. Google Analytics is one of many excellent tools that can be used to analyze the effectiveness of your website’s SEO. This will allow you to determine which SEO techniques need to be emphasized in the first place.
This part needs to be as simple as possible. Prepare a list of your top 10 competitors and find keyword ideas for each domain using Google’s Keyword Planner. Then, download all the results into one spreadsheet. Get suggestions for your key keywords from tools.
Remember that the keywords should fit your content, never the reverse. You are targeting real people with real needs. Prepare an outline based on content research and then match the keywords with each particular section. This way, your chance of ranking high increases because search engines will be able to find relationships within your content and index it for the desired search queries.
Social Media Groups
Find engaged, closed groups on Facebook and LinkedIn which are fitting for your niche. Monitor ongoing topics, try to be an active member, build up your reputation, contribute on a daily basis and share any new publications. This process looks similar for both platforms. It’s best to join 5 to 10 high-quality groups with a good level of engagement on each platform.
Apart from technical aspects like including your core keywords and keeping your title under 160 characters long, there’s another much more important concept to keep in mind. Your headline must attract, engage, sell, evoke emotions, and shock! Tweet an insight or idea different ways multiple times. Measure how much engagement it brings. If it catches, then write a blog post elaborating on the topic.
User Generated Content
Remember to answer all of the comments that appear below your article as quickly as possible. User generated content is a valuable asset because it increases your organic traffic, enables you to reach out to your audience on a more personal level and helps you gain social proof all at the same time.