INBOUND 2025 Recap: First-Timer Surprises & Pro Takeaways
In this interview, Alex Cox and Shaoni Das discuss their experiences and insights from the HubSpot's annual conference Inbound, held in San Francisco in 2025.
They delve into the conference's key topics, such as the integration of AI into marketing teams and the importance of having the right resources for deploying AI tools effectively. Additionally, they share personal highlights and takeaways, including innovative marketing strategies and the value of networking and learning from peers at such a large-scale event.
- The integration of AI into marketing teams is becoming a permanent fixture, transforming AI from a tool to a 'new coworker.'
- At Inbound, there was a significant focus on deploying AI effectively, ensuring the right resources and maintenance are in place to achieve a 10x return on investment.
- The conference highlighted the importance of personalized AI application, emphasizing the need to use AI strategically and with intention to enhance marketing and sales efforts.
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