With today’s globalization and new technologies, customers and buyers use more channels than ever before. With over 75% of consumers doing their research online before contacting or visiting a business for a service or product, it’s imperative to have a good online presence (that means a good website and social media with SEO).
Everyone knows about the concept of return on investment. Everyone wants return on investment.
Go to any marketing advice piece, and you’ll see one word over and over: “persona”. Knowing your buyer persona is vital — but many businesses don’t spend much time formalizing them. Or maybe they do, and then they ignore them.
Conversion rates are one of the most critical KPIs of any marketing strategy. It doesn’t matter whether your company is B2B or B2C, what products or services you offer, or how long your sales cycle is – you want a website that converts visitors into leads. One of the most successful methods for increasing conversion on your website is having landing pages.
If you’re doing any kind of digital marketing for your business you know that Search Engine Optimization (SEO) is critical. Without a solid SEO strategy, plan, and execution team, you won’t see much (if anything at all) in terms of results for your efforts. When it comes to SEO, the first step you need to take is keyword research.
Account-Based Marketing (ABM) has become a big buzz word recently — especially since we've been able to digitally track and analyze solid metrics around customer interests and engagement. But ABM is more than just a buzz word - it's an actual solid marketing tool you can use to significantly grow your revenue. But with so many guides and strategies out there for ABM the question becomes: what's actually the best way to do it?