HubSpot offers a robust set of tools for lead generation and customer acquisition. However, you'll need to properly configure your system to make it work according to the requirements of your business.
I've built quite a few chatbots now (including our own, down in the corner). One thing I always throw in? Allowing the user to ask a custom question.
One of the critical steps in my role as an inbound growth strategist at Flawless Inbound? It’s asking questions to determine if a company is actually ready for inbound. We’re (obviously) big proponents of the method — but if you want a shift to inbound to be successful, you do have to approach it from an effective angle.
You've got HubSpot set up. You're all ready to start blogging and show the world all the amazing things your company does. Your content's just gonna blow your leads away and have them clamouring to buy your product. Right?
In case you hadn’t heard about it, every year since 2012 HubSpot has hosted INBOUND, an interactive, educational conference for users, partners, and industry professionals that takes place in Boston, MA. This year, INBOUND played host to around 26,000 attendees and featured some big names on it’s keynote speaker list (we’re talking Elizabeth Gilbert, Chip and Joanna Gaines, Janelle Monae, Alexis Ohanian, Katie Couric, and more). Also this year – I was there!
So first: what is a chatbot? It’s software that sits on websites and sends users messages in a more casual way than ever before.