Can we stop ranting about how blogging can build brand authority?
This blog is special. It’s a comprehensive review of the Agency Account Management Essentials training offered by HubSpot. Although this course is catering to Account Managers when it comes to Inbound, I believe we’re all strategists for marketing and sales enablement.
When you hear the phrase “inbound marketing,” you might ask yourself, “well, what’s outbound marketing, then?”
You don’t go from zero to riding an elevator to the 100th floor penthouse in a day.
In the modern world of sales and marketing, if you have a website – you need automation. Simple as that. In particular, you need automated emails. There are a vast number of different automated emails you can set up for your company, including some hyper-personalized messages, complete with video and smart CTAs. But, we’re getting ahead of ourselves. Today, let’s start with the basics.
Technical SEO is an essential step when optimizing your website because it primes your site for the crawling and indexing phase.