5 Tips for Better Sales and Marketing Alignment

In the past, sales and marketing used to operate as two completely separate entities, with two completely separate goals, and two completely separate KPIs. Not anymore. These days, the alignment of sales and marketing teams in any B2B organization around shared goals, KPIs, and strategies is critical to the success of both departments.

In Marketing Enablement, Sales Enablement, B2B, Digital Marketing, Marketing and Sales strategies, marketing company, sales and marketing alignment

5 Simple Ways Referral Programs Can Help Your B2B (& How to Implement Them)

Why Do You Need A Good Referral Program?

  1. Cost-efficiency

A referral program is easier and more cost-efficient than a traditional marketing campaign because it relies on the loyalty and satisfaction of existing customers. With a traditional marketing campaign, you need to invest time, resources, and money to get people to notice your business.
A referral program, on the other hand, is a simple and effective way to create awareness and build competitive presence: you rely on your existing customers – and most loyal fans (who already have a relationship with your brand) – to spread the word. They know how great your business is and will be happy to share their positive experiences – for free!

In B2B, Marketing and Sales strategies, Grow Your Business, Referral Program, Customer Advocacy Program

INBOUND 2019: 7 Important Takeaways from the Conference

In case you hadn’t heard about it, every year since 2012 HubSpot has hosted INBOUND, an interactive, educational conference for users, partners, and industry professionals that takes place in Boston, MA. This year, INBOUND played host to around 26,000 attendees and featured some big names on it’s keynote speaker list (we’re talking Elizabeth Gilbert, Chip and Joanna Gaines, Janelle Monae, Alexis Ohanian, Katie Couric, and more). Also this year – I was there!

In Marketing Enablement, B2B, Digital Marketing, Marketing Advice 2019, Marketing and Sales strategies, Grow Your Business, marketing company

How Long Does SEO Take? Preparing to Grow Your Google Ranking in 2020.

As a marketing and sales agency partner, we get a lot of common How questions: “How long is SEO going to take?” “How long until I’m on the front page of Google?” We also get the dreaded Why questions: “Why is this SEO taking so long?” “Why am I not ranking number 1 yet?”

In Marketing Enablement, SEO, B2B, Digital Marketing, Marketing Advice 2019, Grow Your Business, SEO specialist

If It Won't Improve Traffic or Conversions - Don’t Do It

This article isn’t pulling any punches. I’m putting my foot down with some simple facts and stating clearly that if a growth marketing strategy is not focused on improving either traffic or conversions — don’t do it. Period.

In B2B, Growth-Driven Design

Using Google AdWords for ABM (That's Account-Based Marketing and You Ought to Do It)

Account-Based Marketing (ABM) has become a big buzz word recently — especially since we've been able to digitally track and analyze solid metrics around customer interests and engagement. But ABM is more than just a buzz word - it's an actual solid marketing tool you can use to significantly grow your revenue. But with so many guides and strategies out there for ABM the question becomes: what's actually the best way to do it? 

In Marketing Enablement, Google Ads, B2B, IT Solutions, MSPs, VARs, Grow Your Business, Digital Advertisement