So, you’re thinking about hiring a digital marketing agency? You probably wouldn’t be on our site reading this if you weren’t. Through your research, you’ve certainly read a lot about what a marketing company can do for you – but have you heard anything about what it’s actually like to work with one?
In the modern world of sales and marketing, if you have a website – you need automation. Simple as that. In particular, you need automated emails. There are a vast number of different automated emails you can set up for your company, including some hyper-personalized messages, complete with video and smart CTAs. But, we’re getting ahead of ourselves. Today, let’s start with the basics.
The quick definition: conversion rate optimization (CRO) is the process of testing various variables on your website in order to improve the rate of conversions.
When you’re moving up from a small to a medium size company — or just want to expand your business — this is the question that often comes up: