Many companies get stuck in routines. It’s easy to do something because that’s always the way it’s been done. And that’s true of everything from a production line to a customer service team to your marketing program.
This article isn’t pulling any punches. I’m putting my foot down with some simple facts and stating clearly that if a growth marketing strategy is not focused on improving either traffic or conversions — don’t do it. Period.
The traditional method of web design is definitely broken.